Bebe
When Neda Mashouf, the creative director and wife of founder Manny Mashouf, departed the company, Bebe’s sales began to fall. The brand was created in 1979. With the demise of retail malls, the corporation had to deal with a slew of issues. Bebe reported a $4.6 million operational deficit in 2018. Furthermore, it paid $65 million to close retail outlets and focus on e-commerce.

Bebe
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