Large Corporations Have Been Closing Down Their Stores Across The Country

Vitamin Shoppe

Vitamin Shoppe is experiencing identical problems to GNC. To combat these issues, they are focusing on e-commerce and developing a subscription service. In 2017, top-line revenues totaled $1.2 billion, representing an 8.5 percent decrease. The situation can be attributed to the declining popularity of shopping malls and the advent of competitors. We hope that their category extensions, delivery services, and marketing events will bring them out of this rut soon!

The Vitamin Shoppe Store