His Side Project
Celebrities typically do not shay away from deals with brands. However, not everyone likes to have their name on a product made by someone else. For one thing, Kenny Chesney likes to have a hand in the stuff they sell. This is the reason he came up with his own adult drink. He refused to advertise what others came up with and launched a beverage company of his own. We are sure that it is more satisfying this way! He can also personally vouch for the quality of the product. The result is the Blue Chair Bay Rum. The country star poured everything into the product. Among other things, he decided everything from the color of the packaging to the drink ingredients. Isn’t that neat?
His Side Project
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